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About Us

About Us

Welcome to SWF Materials Handling – your trusted partner for high-quality lifting solutions, spare parts, and essential materials handling equipment. With years of expertise in the industry, we’re committed to delivering reliable, high-quality products and services to keep your operations safe, efficient, and compliant.

At SWF Materials Handling, we pride ourselves on offering an extensive range of spare parts, new hoists, mechanical and electrical components, ensuring you have everything you need to maintain and enhance your equipment. Our online store is designed with your convenience in mind, providing quick access to a wide selection of trusted products and seamless purchasing options.

In addition to our product offerings, we provide comprehensive third-party inspections to meet Australian Standards, ensuring your equipment is safe and operationally compliant. Whether you’re looking to upgrade, maintain, or service your materials handling setup, SWF Materials Handling is here to support you with quality products and professional expertise.

Our Mission

Our mission is to provide safe, reliable, and innovative materials handling solutions that empower our customers to lift with confidence. We are committed to delivering value through premium products, expert advice, and exceptional service. Whether you’re lifting, shifting, securing, or supporting heavy loads, our focus is on safety, performance, and long-term trust. We believe that real innovation comes from listening to our clients, understanding their challenges, and providing tailored solutions that improve efficiency and reduce downtime.

SWF Capabilities

SWF Materials Handling is more than just a supplier, we’re your strategic partner in operational success. We provide a wide range of services and capabilities that support the entire product lifecycle:

Supply Chain Solutions

Fast, reliable access to thousands of high-quality lifting and rigging products through our extensive network of manufacturers and warehousing facilities.

Technical Advice & Engineering Support

Backed by experienced professionals who understand Australian Standards, we help our customers select the right products for the right job.

Product Customisation

Need something specific? We work with fabricators and engineers to develop custom-built lifting solutions tailored to your unique operational requirements.

Industry Reach

We proudly support a diverse range of sectors, including:

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trusted brands

Quality Assurance

Our reputation is built on products and services that meet the highest standards of safety, durability, and compliance. Every item we sell is vetted against strict performance benchmarks and is designed to comply with relevant Australian Standards including:

We work closely with leading global manufacturers and undertake regular supplier audits to ensure consistency and traceability. Our internal technical team provides support in documentation, certification, and inspection protocols – offering peace of mind and ensuring you’re always audit-ready.

Our Team

SWF MATERIALS HANDLING
SWF Materials Handling - Greg Wallace

Greg Wallace

CEO

With over 35 years of hands-on experience in the materials handling industry, Greg brings deep technical knowledge and strategic insight to his role as CEO. He is responsible for driving the company’s long-term vision, fostering a culture of innovation and integrity, and building strong partnerships across the industry. Greg’s leadership ensures operational excellence across all departments, with a sharp focus on sustainable growth and delivering real value to customers.

Wolfgang Wallace

Sales Director

With over 7 years of industry experience and a technical background as a qualified electrician, Wolfgang combines hands-on knowledge with a strategic mindset to lead SWF’s national sales efforts. He is passionate about delivering tailored solutions that drive real results for clients. As Sales Director, Wolfgang manages key customer relationships, leads the sales team with energy and focus, and actively seeks new market opportunities to support the company’s ongoing growth.

SWF Materials Handling - Narelle Wallace

Narelle Wallace

CFO

As CFO of SWF, Narelle Wallace brings precision, foresight, and strategic acumen to all aspects of the company’s financial operations. Narelle plays a key role in shaping long-term financial strategy, mitigating risk, and ensuring the company is positioned for sustainable growth. She works closely with the executive team to guide investment and commercial decisions that support SWF’s overall vision.

SWF Materials Handling - Olof Boshoff

Olof Boshoff

Commercial Director

Olof Boshoff brings a strong commercial focus and analytical mindset to his role as Commercial Director at SWF. He is responsible for overseeing financial planning, compliance, and risk management across the business. His insight and experience help drive informed decision-making and contribute to the long-term success of the company.

Chloe Mole

Business Manager

Chloe oversees day-to-day operations, internal systems, and cross-team coordination. Chloe manages all purchasing activities, procurement planning, and supplier communications, ensuring efficiency and consistency across the supply chain. She also supports project delivery, marketing initiatives, and administrative functions, contributing to the overall organisation and growth of the business.

Nico De Villiers

Commercial Manager

Nico a strategic and detail-oriented approach to his role as Commercial Manager at SWF. He is responsible for managing global procurement, supplier partnerships, and international trade operations. With a focus imports, exports, and logistics coordination to ensure seamless supply chain performance.